Pricing
Honest benchmarks for the Romanian market, so you know where a well-made project starts. The final offer comes after a 30-minute conversation.
01
Company website
For companies that want a clear, fast website that is easy to manage. Prices include design, implementation, basic optimisation and training for your team.
Start
WordPress · up to 6 pages · 2–3 weeks
from€990
- Premium theme design, adapted to your brand
- Structure and basic copy, reviewed together
- Responsive, contact form, HTTPS
- Basic on-page SEO and Google Business Profile
- One-hour training session for managing the site
- Recommended
Business
Custom design · up to 15 pages · 4–6 weeks
from€2,400
- Custom design, starting from your goals
- Copywriting for the main pages
- Blog, service pages and landing pages
- Optimised speed (Core Web Vitals) and technical SEO
- Analytics set up correctly, with consent
- 3 months of support after launch
Premium
Next.js or advanced WordPress · multilingual · 6–10 weeks
from€4,900
- Tailored architecture, measured performance
- Brand animations and interactions
- Multilingual, CRM integrations and automation
- Testing on real devices and accessibility
- 6 months of support and optimisation after launch
Redesigning an existing website usually starts from the Business package; content migration is estimated separately.
02
Online store
Shopify or WooCommerce, depending on how much you want to manage yourself and on the integrations you need: payments, couriers, invoicing, ERP.
Start
Shopify or WooCommerce · up to 100 products · 3–4 weeks
from€1,900
- Premium theme adapted to your brand
- Initial product import from your file
- One payment method and one courier configured
- Invoicing, GDPR, terms and policies
- Training for managing orders
- Recommended
Business
Custom design · up to 1,000 products · 5–8 weeks
from€3,900
- Custom design for the product page and checkout
- Online payments (Netopia, Stripe, PayU) and cash on delivery
- Couriers (FAN, Sameday, Cargus) with automatic waybills
- Invoicing and Romanian e-Factura integration (SmartBill, Oblio)
- Advanced filters, reviews, automated emails
- 3 months of support after launch
Enterprise
B2B and B2C · ERP integrations · 8–12 weeks
from€8,900
- ERP or WMS integration and stock synchronisation
- Feeds for Google Shopping and eMAG Marketplace
- Multi-language, multi-currency, customer-group pricing
- Optimised for high traffic and security
- Dedicated team and continuous development plan
Platform fees (the Shopify subscription, payment processor commissions) are paid directly to the providers.
03
SEO
A monthly subscription with goals set together and a report every month. We recommend at least 6 months: search results are built over time.
Local
For businesses with customers in one city or county
from€350/month
- Technical audit and on-page fixes
- Google Business Profile optimised and kept up to date
- 2–3 pages optimised per month
- Rank tracking and a monthly report
- Recommended
National
For businesses that sell nationwide
from€700/month
- Keyword strategy and content architecture
- 4 new articles or pages per month
- Ethical link building: partnerships, PR, relevant directories
- Continuous technical optimisation and Core Web Vitals
- Monthly report with recommendations
Competitive
For e-commerce and crowded markets
from€1,400/month
- 8+ pieces of content per month
- Digital PR and link-building campaigns
- Conversion rate optimisation (CRO)
- Quarterly competitor analysis
- Monthly strategy meeting
We don't promise guaranteed rankings: nobody controls Google's algorithms. We promise measurable work, reported honestly.
04
Google Ads & Meta Ads
Management of paid campaigns. The media budget is paid directly to Google or Meta and is not included in the fee.
Start
Media budget up to €1,500/month
from€300/month
- Campaign and conversion tracking set-up
- Google Ads or Meta Ads, one channel
- Weekly optimisation
- Monthly report
- Recommended
Growth
Media budget €1,500–5,000/month
from€600/month
- Google Ads and Meta Ads together
- A/B testing of messages and visuals
- Remarketing and custom audiences
- Landing pages optimised for campaigns
- Fortnightly report and recommendations
Scale
Media budget above €5,000/month · minimum €1,200/month
from10%of the media budget
- Multi-channel strategy: Google, Meta, TikTok, LinkedIn
- Creative and short-video production
- On-site conversion optimisation
- Real-time reporting dashboard
- Weekly meeting
The initial set-up (accounts, pixels, conversions, the first campaign structure) is billed once: from €350.
06
Branding and visual identity
From a clear logo to an identity system you can use anywhere: on the website, on printed materials, on social media.
Logo
3 concepts · 2 rounds of revisions · 1–2 weeks
from€450
- Three logo directions, presented in context
- Colour, monochrome and dark-background versions
- Vector files (SVG, PDF) and PNG
- Short usage guide
- Recommended
Visual identity
Logo + visual system · 3–4 weeks
from€1,200
- Everything in the Logo package
- Colour palette and typography
- Business cards, letterhead, email signature
- Social media templates
- Brand guide (PDF)
Complete brand
Strategy + identity + materials · 5–8 weeks
from€2,900
- Positioning and key-messages workshop
- Everything in the Visual identity package
- Company presentation and printed materials
- Extended brand guide with application examples
- Implementation support, 3 months
07
AI and automation
Prices depend on the process being automated and on the systems connected. We always start with an analysis, so you know beforehand whether it is worth it.
AI assistant on your website
+ from €90/month operation · 2–4 weeks
from€1,500
- Answers from your documents and pages
- Takes requests and passes them to the team
- Installed on the website, WhatsApp or Messenger
- Monthly monitoring and improvement
- Recommended
Automation
n8n or Make · 1–3 weeks
from€900per workflow
- Analysis of the process and the data
- Connecting the applications you already use
- Parallel testing before going live
- Documentation and training
- Optional operation, from €150/month
AI voice agent
+ per-minute costs · 4–6 weeks
from€2,900
- Handles calls, bookings and frequent questions
- Transfers to a person when the situation requires it
- Integration with your calendar or CRM
- Disclosure and consent in line with the law
AI provider costs (OpenAI, Anthropic, telephony) are billed on consumption, transparently. The online AI assessment is free.
08
Maintenance and support
So the website stays up to date, secure and fast after launch, with hours of changes included every month.
Basic
For company websites
from€60/month
- Platform and plugin updates
- Daily backup and monitoring
- 1 hour of changes per month
- Response within 2 working days
- Recommended
Business
For websites with active content
from€150/month
- Everything in the Basic package
- 4 hours of changes per month
- Monthly performance and security report
- Response within 1 working day
Store
For online stores
from€250/month
- Everything in the Business package
- 8 hours of changes per month
- Order testing after every update
- 24/7 monitoring and priority response
Transparent
What every WEB-AZ offer includes
- A free initial 30-minute conversation
- A written offer with clear stages and deadlines
- Contract and invoicing in RON, at the National Bank of Romania rate on the invoice date
- The code, the accounts and the content remain yours
- Documented handover and training for your team
Prices are indicative, in euro, excluding VAT, and are confirmed in a written offer once we understand the project. They reflect the level of the Romanian market for work done by an experienced team; a project may come in below or above these benchmarks depending on its complexity. The lei equivalent is indicative, at the European Central Bank reference rate of 2026-11-06 (1 € = 5,34 lei). We invoice in lei at the National Bank of Romania rate on the invoice date.
Questions about pricing
Why are the prices "from"?
Because two websites or two automations rarely look alike. The benchmarks show where a properly done project starts; the final offer comes after a conversation in which we understand the goals, the existing content and the integrations needed.
How is a project paid?
Usually in stages: a deposit when the contract is signed, an instalment when the design is approved and the rest at launch. Monthly subscriptions are invoiced at the start of the month. We invoice in RON, at the National Bank of Romania rate on the invoice date.
Can I start with a small package and grow later?
Yes. The packages are built as steps: a Start website can later get a blog, new pages or a store, and a local SEO subscription can move to national when you expand.
What is not included in the prices?
The advertising budget paid to Google or Meta, platform subscriptions (Shopify, hosting, domain), premium plugin licences, AI providers' consumption costs, and the photos or copy you choose to produce with someone else.
Do you offer discounts or promotions?
We don't run promotions; we keep fair prices all year round. For projects that combine several services, for example a website, SEO and campaigns, we prepare a joint offer at a better price than the sum of the packages.
Can’t find the answer? Write to us and we’ll reply directly.
Want an offer tailored to your project?
Tell us what you want to build. We come back with a written proposal, with stages, deadlines and a clear price.
05
Social media
A steady presence on the networks where your customers are, with content approved by you before publishing.
Essential
1 platform · 8 posts per month
from€350/month
Active
2 platforms · 12 posts + 4 short videos
from€650/month
Complete
3+ platforms · video content · campaigns
from€1,100/month