Insights
Practical guides and technology profiles on AI, websites, online stores and automation. Written for the people who make the decisions, not just for specialists.
- 16 guidesGuidesDecisions explained in plain words: what to choose, how much effort it takes, what the risks are and what to prepare before a project.
- 9 profilesTechnologiesThe tools we build with, each with its own profile: what it is, when it fits, when it doesn't and what the alternatives are.
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Guides
The latest guides
Compliance8 min
The AI Act explained for businesses: what the EU regulation on artificial intelligence requires
The AI Act sorts AI systems into risk levels and sets different obligations for providers and users. What it means in practice for a business that uses chatbots or AI agents.
21 October 2026Web & conversion7 min
How much does a website cost? What drives the price and how to compare quotes
The price of a company website depends on how much it has to do: pages, design, content, integrations, languages, SEO and maintenance. How to read and compare the quotes you receive properly.
21 October 2026Automation9 min
n8n vs Make vs Zapier: which automation platform should your business choose?
n8n vs Make vs Zapier, compared in terms a manager can follow: hosting, cost model, where data goes, complexity, AI steps and error handling. Plus who should choose which.
21 October 2026E-commerce8 min
WooCommerce or Shopify: which platform to choose for an online store in Romania
WooCommerce gives you full control but needs maintenance; Shopify is easier to start with but ties you to the platform's rules. We compare costs, local integrations, flexibility and growth.
21 October 2026SEO & marketing8 min
Local SEO for businesses: how to show up in Google Maps and local searches
A practical local SEO guide: how to set up Google Business Profile, how to choose categories, why identical contact details everywhere matter and how to ask for reviews without breaking Google's rules.
21 October 2026Compliance7 min
Using ChatGPT at work without the risks: an AI use policy for employees
How to use ChatGPT and other AI tools in your business without exposing confidential data: what you never enter, which plan to choose, what the GDPR requires and what a simple internal policy looks like.
21 October 2026
Technologies
The tools we build with
No technology is right for everything. Each profile says openly where a tool fits and where it would be the wrong choice.
- Development & data
Next.js
Next.js is an open source framework for websites and web applications built with React. What it means for website speed and SEO, and when a CMS such as WordPress remains the better choice.
Good for: Company websites with high speed and SEO requirements, custom online stores, web platforms, customer portals and applications with integrations.
Read the profile - Web & conversion
WordPress
WordPress is an open source CMS that lets you manage your company website yourself. The difference between wordpress.org and wordpress.com, plugin risks, updates and when it is worth choosing.
Good for: Company and content websites, blogs, sites the team wants to update itself, and projects whose requirements are covered by mature themes and plugins.
Read the profile - E-commerce
WooCommerce
WooCommerce turns a WordPress website into an online store, with full control over data and integrations. What it can do, the effort involved, the maintenance it needs and when it is not the right choice.
Good for: Stores that want control over their data, local integrations (couriers, invoicing, inventory), customisations and a WordPress blog linked to the store.
Read the profile - E-commerce
Shopify
Shopify is a hosted online store platform that is easy to manage, with no servers to worry about. What it can do, how it connects to payments, couriers and invoicing in Romania, and where its limits are.
Good for: Stores that want to launch quickly, with a standard sales flow, and no technical team for servers and updates.
Read the profile - Automation
n8n
What n8n is, explained for managers: how workflows run, what the fair-code licence means, when self-hosting is worth it, what it can do with AI and where its limits are.
Good for: Companies with requirements about where data is stored, workflows involving APIs and code, and automations that include AI steps.
Read the profile - Automation
Make
What Make.com, formerly Integromat, is and how to build no-code automations: scenarios, modules, routes, error handling, AI steps, the cost model, data and real limits.
Good for: Processes with many conditions and branches, processing lists of data, teams that want to see the workflow as a diagram.
Read the profile - Development & data
Supabase
Supabase is a backend platform built on PostgreSQL: database, authentication, file storage and functions. What it does, how it compares with Firebase and when it isn't the right choice.
Good for: Web and mobile apps, customer portals, internal dashboards, MVPs and AI applications that need relational data and semantic search.
Read the profile - LLMs & data
Anthropic Claude
Claude AI is the family of language models developed by Anthropic. What it can do for a business, the difference between the app and the API, how data is handled and the limits you need to know.
Good for: Analysing and summarising long documents, drafting, assistants over the company's documents, AI agents that use tools, assisted programming.
Read the profile - LLMs & data
OpenAI
The OpenAI API is how a company's applications use the models behind ChatGPT. How it differs from the ChatGPT app, typical integrations, how data is handled and how the cost is calculated.
Good for: Assistants built into applications, extracting data from documents, classifying messages, semantic search, AI agents, transcription and voice features.
Read the profile
Got a question about a specific project?
The guides explain the principles. For your situation, the most useful thing is to talk directly about the process, the data and your goals.