Digital marketing & growth
Digital marketing you canactually measure.
For companies that want new clients from online channels: we connect strategy, content, SEO, Google Ads and Meta Ads campaigns and lead tracking in a single system, so you know what brings in clients, what is worth optimising and where to invest next.
When marketing is done in pieces
Many companies work with several suppliers and tools: one for ads, another for social media, a CRM that is only partly used. Each reports something different, and the full picture is hard to put together.
You don't know which channel brings in clients
Reports show clicks and impressions, but not who requested a quote, where they came from and whether they became a client.
Content published without a plan
Content goes out when there is time, with no plan tied to your offer, your audience or the moments that matter for sales.
Campaigns without tests or adjustments
Ads run for months with the same messages and settings, with no tests, no adjustments and no clear link to the landing pages.
Leads left waiting after the form
Enquiries land in an inbox, nobody picks them up in time, and follow-up depends on each team member's memory.
Incomplete or unreliable tracking
Pixels installed incorrectly, duplicated or missing conversions, and a cookie banner that doesn't actually block anything.
A growth system, not isolated actions
Digital marketing brings together the online channels through which a company finds its clients: Google search (SEO and Google Ads), social networks, content, email and the website. We think of it as a journey: how people discover you, what convinces them, how they leave their contact details and what happens to them afterwards. Each stage has a role and a measure.
Strategy and positioning
We define the audience, messages and channels that fit your goals and budget, in a plan you can follow.
Content and social media
An editorial calendar, production of copy, visuals and short videos, plus management of your social media pages.
SEO and organic visibility
Keyword research, optimisation of existing pages and new content for the real questions your clients ask.
Performance marketing campaigns
Google Ads and Meta Ads with a clear structure, message testing and constant optimisation based on cost per result.
Tracking, analytics and CRO
Consent-based measurement, correctly configured conversions and adjustments to the pages that lose visitors along the way.
CRM, email and automation
Leads go automatically into the CRM, receive relevant messages and are assigned to your team, so none is left without a reply.
What can change
- 01
Data-led decisions
See which channels and campaigns generate real enquiries, so you can move budget to where it counts.
- 02
Cost per lead that is easier to control
Ongoing testing and the right landing pages can, over time, lower the cost of each enquiry you get.
- 03
A faster response to every lead
CRM automation helps you contact people while they are still interested.
- 04
A consistent presence, with coherent messages
A content plan tied to your offer makes the brand easier to recognise and to choose.
- 05
Less manual work for the team
Follow-up emails, notifications and reports can run automatically, leaving your team free for conversations with clients.
Marketing results cannot be promised. They depend on the market, competition, budget, offer, seasonality and your sales process. We do not guarantee a particular ROAS, number of leads or Google rankings.
Example uses
The examples below are conceptual scenarios illustrating how the services can be combined. They are not delivered implementations or results achieved for real clients.
- Dental practice
New patients from local searches
Local SEO, an up-to-date Google Business Profile, Google Ads campaigns by treatment and a booking form that sends requests straight into the CRM, with automatic reminders.
Conceptual example - Online cosmetics store
Returning customers, not just one-off orders
Meta Ads campaigns for key products, automated abandoned-cart emails and recommendations after the first order, all measured with consent.
Conceptual example - Industrial equipment company (B2B)
Qualified leads for the sales team
Technical content that answers buyers' questions, campaigns on specific keywords and a Pipedrive workflow that automatically assigns each enquiry to a sales rep.
Conceptual example
What the collaboration can include
You can start with a single channel or with the full system. What matters is that all the pieces talk to each other.
Content & community
- Content strategy and editorial calendar
- Content production: copy, graphics, short videos
- Social media management for Facebook, Instagram, LinkedIn, TikTok
- SEO-optimised articles and pages
Acquisition & visibility
- SEO: audit, keywords, on-page optimisation
- Google Ads campaigns: Search, Performance Max, YouTube
- Meta Ads campaigns on Facebook and Instagram
- Landing pages and CRO for campaigns
Measurement
- Consent-based tracking: GA4, Google Tag Manager, Meta Pixel and Conversions API
- Setting up conversions and goals
- Reporting dashboards by channel
- Regular analysis and recommendations
Leads & automation
- Lead generation systems: forms, lead magnets, qualification
- CRM and lead follow-up automation
- Email marketing and newsletters
- Marketing automation: sequences, segmentation, notifications
Indicative prices
Packages and prices
Price benchmarks for this service, in euro, excluding VAT. The final offer is set after a conversation about the project.
See all pricesSEO
Local
For businesses with customers in one city or county
from€350/month
- Technical audit and on-page fixes
- Google Business Profile optimised and kept up to date
- 2–3 pages optimised per month
- Rank tracking and a monthly report
- Recommended
National
For businesses that sell nationwide
from€700/month
- Keyword strategy and content architecture
- 4 new articles or pages per month
- Ethical link building: partnerships, PR, relevant directories
- Continuous technical optimisation and Core Web Vitals
- Monthly report with recommendations
Competitive
For e-commerce and crowded markets
from€1,400/month
- 8+ pieces of content per month
- Digital PR and link-building campaigns
- Conversion rate optimisation (CRO)
- Quarterly competitor analysis
- Monthly strategy meeting
We don't promise guaranteed rankings: nobody controls Google's algorithms. We promise measurable work, reported honestly.
Google Ads & Meta Ads
Start
Media budget up to €1,500/month
from€300/month
- Campaign and conversion tracking set-up
- Google Ads or Meta Ads, one channel
- Weekly optimisation
- Monthly report
- Recommended
Growth
Media budget €1,500–5,000/month
from€600/month
- Google Ads and Meta Ads together
- A/B testing of messages and visuals
- Remarketing and custom audiences
- Landing pages optimised for campaigns
- Fortnightly report and recommendations
Scale
Media budget above €5,000/month · minimum €1,200/month
from10%of the media budget
- Multi-channel strategy: Google, Meta, TikTok, LinkedIn
- Creative and short-video production
- On-site conversion optimisation
- Real-time reporting dashboard
- Weekly meeting
The initial set-up (accounts, pixels, conversions, the first campaign structure) is billed once: from €350.
Social media
Essential
1 platform · 8 posts per month
from€350/month
- Monthly editorial calendar
- Copy and visuals on your brand identity
- Approval before publishing
- Monthly report
- Recommended
Active
2 platforms · 12 posts + 4 short videos
from€650/month
- Photo and short-video content
- Replies to comments and messages, during business hours
- Boosted posts and small campaigns
- Monthly report with recommendations
Complete
3+ platforms · video content · campaigns
from€1,100/month
- Monthly video production
- Collaborations with local creators
- Integrated paid campaigns
- Monthly strategy meeting
How we get started
Step 01
Audit and goals
We review what you already have: website, campaigns, social media accounts, CRM, historical data. Together we set realistic goals and how we'll measure them.
Step 02
The measurement foundation
We set up or fix tracking, cookie consent and conversions, so the next decisions are based on accurate data.
Step 03
Strategy and channel plan
We choose the channels, messages and budget split, plus the content calendar for the first few months.
Step 04
Launch and production
We start the campaigns, publish the content and switch on the CRM and email workflows.
Step 05
Ongoing optimisation
We test messages, audiences and pages, stop what isn't working and scale what delivers results.
Step 06
Clear reporting
You receive reports in plain language: what happened, why, and what we propose next.
We work with the platforms you use
We connect your marketing channels, website, CRM and email tools, so data about a lead flows without manual exports.
The list includes commonly used platforms and is indicative. Compatibility, available connectors and each platform's limitations are checked for every project.
- Google Ads
- Meta Ads
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Business Profile
- LinkedIn Ads
- TikTok Ads
- HubSpot
- Pipedrive
- Mailchimp
- Brevo
- WooCommerce
- Zapier / Make / n8n
Security & control
Data, consent and control
Marketing works with personal data: emails, phone numbers, behaviour on the website. We handle it with care proportionate to the risk.
Tracking only with consent
Analytics tools and ad pixels are activated after the visitor agrees, with a correctly configured cookie banner and Consent Mode where it applies.
Clean, lawful email lists
Sign-ups with explicit consent, easy unsubscribe from every message and no bought lists.
Controlled access to accounts
Ad, analytics and CRM accounts remain your property. We receive access with limited roles, which you can withdraw at any time.
GDPR in lead workflows
We collect only the data needed and set retention rules in the CRM. Final compliance remains the responsibility of the data controller, and we help you put it into practice.
Useful guides
Before you decide, read
- SEO & marketingLocal SEO for businesses: how to show up in Google Maps and local searchesA practical local SEO guide: how to set up Google Business Profile, how to choose categories, why identical contact details everywhere matter and how to ask for reviews without breaking Google's rules.Read the guide
- SEO & marketingCore Web Vitals explained simply: LCP, INP, CLS and website speedWhat Core Web Vitals measure, which values count as good, how to check them in PageSpeed Insights and Search Console, and the usual causes of a slow website.Read the guide
- Web & conversionA website that converts: what we check in every redesignA clear offer, structure based on visitor intent, real proof, speed, forms that work: the list we check in every redesign.Read the guide
- Web & conversionHow to choose a web and AI agency: questions, contracts and red flagsWhat to ask a web design company before you sign, who should own the code, domain and accounts, what goes in the contract and how to check promises about AI.Read the guide
Frequently asked questions
What advertising budget do you recommend?
The budget depends on the market, how competitive the keywords or audiences are, the geographical area and how much a client is worth to you. We start from your goals and propose a test budget, which we adjust based on the data.
How much do the marketing services cost?
The cost depends on the channels included, the volume of content, the number of campaigns managed and how complex the automation is. The ad budget is paid separately, directly to the platforms.
How long before results show?
Paid campaigns can bring the first meaningful data relatively quickly, but they need a period of testing and optimisation. SEO is a long-term investment. At the start, we explain what to expect from each channel.
Do you guarantee a number of leads or a particular ROAS?
No. Nobody can fully control the market, the competition or buyers' decisions. We commit to a transparent process, accurate measurement and constant data-led optimisation.
Can I start with just one channel?
Yes. Many clients start with tracking and one acquisition channel, for example Google Ads, then add content, email and automation as the system proves useful.
Do you work with the CRM we already use?
In most cases, yes. We check which CRM you use, what integrations it offers and what can be automated. If you don't have a CRM, we help you choose and set up a suitable one.
How does digital marketing differ from the web design service?
Web design builds the website: structure, design, speed and basic technical SEO. Digital marketing brings people to the website and follows them until they become clients, through content SEO, paid campaigns, email and CRM. The two work well together, and landing pages and conversion optimisation can be part of either.
Who owns the ad accounts and the data?
You do. We recommend that all accounts are created in your company's name, and that we work with delegated access.
Can’t find the answer? Write to us and we’ll reply directly.
Let's build marketing you can measure.
Tell us what you sell, to whom and what you've tried so far. We'll start from your data and propose the first concrete steps.
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