As good on a phone as on a desktop
Every page is designed and checked on small and large screens, not just adapted at the end.
Your ideas. Artificial intelligence.Real results.
WEB-AZ builds websites, online stores, AI agents, automation and custom software, shaped around the way your business works.
or directly:WhatsApp+40 736 469 828
- Next.jsWeb · profile
- ReactInterfaces
- TypeScriptCode
- WordPressCMS · profile
- WooCommerceE-commerce · profile
- ShopifyE-commerce · profile
- OpenAIAI · profile
- Anthropic ClaudeAI · profile
- n8nAutomation · profile
- MakeAutomation · profile
- PythonData & AI
- SupabaseDatabases · profile
- VercelHosting
Portfolio
Real sites, for real businesses.
Real screenshots from the 19 projects in the WEB-AZ portfolio: company websites, online stores and web platforms, each with its own case study.
How we approach every project
It all starts with your problem.
- 01We start from the problem
- 02We build with AI where it helps
- 03We measure the result
- Web design & web developmentFast, clear websites and online stores built to turn visitors into customers.
- AI agentsAI assistants that follow the steps you set, use only approved tools and complete concrete tasks, with a person making the decisions.
- LLM & custom AIAI assistants that answer from your company's documents and data, with source references and controlled access.
- AI voice agentsCalls answered outside working hours too, appointments confirmed and conversations summarised straight into the CRM.
- Computer visionThe cameras you already have can flag events, count objects and check quality visually.
- AI automationAutomated workflows between the apps you already use, with AI where it helps and human review where it matters.
- Finance AI & business intelligenceInvoice data extracted automatically, reports that update themselves and clear figures for decisions.
- Digital marketing & growthStrategy, content, SEO, paid campaigns and automation connected in one system that brings in clients and can be measured.
- Custom software & integrationsApplications, platforms and integrations built around your processes, so data flows between systems on its own.
- Branding & visual identityLogo, colours, typography and a brand guide, so your company looks the same on the website, on materials and on social media.
What we build
Technology that worksfor your business.
Three directions that complement each other: websites and online stores that clearly explain what you offer, AI and automation that take over repetitive work, and software and integrations shaped around the way you work.
Websites and online stores
Websites and online stores that quickly explain what you offer, load fast and help visitors take the next step.
- Company websites and campaign pages
- Online stores with a simple checkout process
- Design tailored to your brand and easy to use on mobile
- SEO and digital marketing, so the right people find you
AI and intelligent automation
AI assistants and automation that take over repetitive tasks, so your team has more time for work that needs judgement and experience.
- AI assistants that answer from your company documents
- Automated workflows between the apps you already use
- Voice assistants for calls and appointments
- Image and video analysis for well-defined tasks
Custom software and integrations
Applications and integrations built around your processes, so data flows between systems without manual copying.
- Web applications and internal platforms
- Integrations between CRM, ERP, online store and other systems
- Reporting dashboards with your data gathered in one place
- Ongoing development as your business grows
Websites, online stores, AI agents, automation, software, voice AI, computer vision, RAG, integrations and marketing.
Projects
Portfolio
Selected projects
A selection of company websites, online stores and web platforms WEB-AZ has worked on.
W.O.C. — Watch of ChampionsCompany website · Luxury watchesCompany websiteLuxury watchesW.O.C. — Watch of Champions case study
Ferma DobrovățWeb platform · Agritourism & animal farmWeb platformAgritourism & animal farmFerma Dobrovăț case study
KonakCompany website · Restaurant & hospitalityCompany websiteRestaurant & hospitalityKonak case study
AnadecorCompany website · Interior designCompany websiteInterior designAnadecor case study
PERTOTAL NORDCompany website · Industrial constructionCompany websiteIndustrial constructionPERTOTAL NORD case study
Skin Education & WellnessCompany website · Aesthetics & wellnessCompany websiteAesthetics & wellnessSkin Education & Wellness case study
See all 19 projects
13 more projects in the portfolio, each with its own case study.
Problems we solveevery day.
We start from what slows you down, not from the technology. Pick the situation that fits you and we will tell you what can be done.
The problem
Too many requests for your team?
What we can do
An AI assistant can answer frequently asked questions and pass to your team only the cases that need a person.
The problem
Time lost on repetitive processes?
What we can do
We automate the steps repeated every day, so data reaches the right place on its own and your team only checks the result.
The problem
Your website doesn't explain what you offer?
What we can do
We rebuild the structure and messaging of your website, so visitors quickly understand your value and get in touch.
The problem
Information scattered across several systems?
What we can do
We connect the apps you use, so important data is up to date and available in one place.
The problem
Your team is always searching through documents?
What we can do
An AI assistant finds the information in your company documents and shows the source, so anyone can check it.
The problem
Need software made to measure?
What we can do
We build applications tailored to your processes, instead of generic solutions you have to adapt to.
The problem
Slow or hard-to-use online store?
What we can do
We optimise speed, the catalogue and the checkout process, so customers get from product to payment more easily.
The problem
Quote requests left unanswered?
What we can do
We automate how enquiries are captured and followed up, so every potential customer gets a timely reply.
The problem
Reports built by hand every month?
What we can do
We automatically gather the data from your systems into an up-to-date report or dashboard that you review rather than build.
The problem
Missed calls and appointments?
What we can do
A voice assistant can handle simple calls and bookings, while complex cases reach your team.
Free tools
See where you stand, before we talk.
Two checks we run at the start of every project, now one click away: the technical health of your website and the official data of a company. No account, no email.
All toolsAI solutions
AI explained simply,applied practically.
We use artificial intelligence as a tool: it takes over repetitive work, while people keep the decisions that need judgement, empathy and experience.
- The request
- AI prepares
- A person approves
- The result
AI agents
Assistants that find information in your company documents, use approved tools and carry out specific tasks, with clear rules about what they are allowed to do.
- Customer answers based on your documentation
- Fast search through procedures, contracts and technical data sheets
- Preparing drafts for quotes or emails
Limits: The quality of the answers depends on the quality of the documents, and important decisions are still validated by a person.
Intelligent automation
Workflows that move data between apps and prepare routine work, so your team no longer copies information from one place to another.
- Moving orders or requests from forms into your CRM
- Extracting data from incoming invoices and documents
- Automatically generated notifications and reports
Limits: Automation works well on clear processes and consistent data; exceptions are flagged for human review.
AI voice agents
Voice assistants that can handle simple calls, answer frequently asked questions and record appointments.
- Taking bookings outside business hours
- Answering questions about opening hours, location or services
- Transferring to a colleague when the situation calls for it
Limits: Callers are told they are speaking to an automated assistant, and sensitive or unclear conversations are transferred to a person.
Computer vision
Systems that analyse images or video for well-defined tasks, such as counting, checking or detecting certain situations.
- Visual inspection of products or packaging
- Counting objects or foot traffic in a space
- Detecting situations that need attention
Limits: We design these systems in line with GDPR and video surveillance legislation; by default we do not perform biometric identification of people.
How we can work together
Together we choose the way of working that suits what you want to build. The estimate comes once we understand the need.
Defined project
A clear goal, delivered end to end
A good fit when you know what you need: a website, an online store or an application with a well-defined purpose.
- We agree together on the goals and the project scope
- Design, development and integration in a single flow
- Testing before launch
- Documented handover and support at launch
Ongoing partnership
Steady improvements, step by step
A good fit when you want to develop and optimise in stages, based on what works.
- Iterative development, on priorities agreed together
- Optimising your website, store or automation
- Campaigns and digital marketing
- Regular updates on what we have done and what comes next
Analysis & consulting
Clarify the opportunity before you invest
A good fit when you want to find out whether AI or automation is worth it in your case, before building anything.
- Analysis of existing processes and data
- Identifying the tasks that can be automated
- Risks, limits and data protection requirements
- A recommended direction, with concrete steps
How we work with you
Thought through. Built together.
Four things we do on every project, from a company website to an AI assistant.
Working versions along the way
You see the project as it takes shape, and changes start from your feedback.
The right technology, not the trendy one
We choose the platform to fit the project and explain why we chose it.
- Next.js
- React
- TypeScript
- WordPress
- WooCommerce
- Shopify
- OpenAI
- Anthropic Claude
- n8n
- Make
- Python
- Supabase
- Vercel
We don’t stop at launch
We watch how the solution performs in practice and improve it based on the data.
MonitoringIllustrative example
Why WEB-AZ
The principles we follow on every project.
Working from Romania
Solutions tailored to your business
We start from your processes and goals, not from a template or a fashionable technology.
Design and technology together
Look, experience and the technical side are planned as a whole from the start.
Focus on results
We agree from the outset what success means for you and build in that direction.
Several capabilities, one partner
Website, online store, AI, automation and integrations can be planned together, without you coordinating several suppliers.
Clear communication
We explain our decisions in plain terms, including the limits and risks of each solution.
Implementation and ongoing optimisation
We do not stop at launch: we follow how the solution works and improve it over time.
Insights
Clear answers,
before the first call.
16 practical guides and 9 technology profiles, written for decision-makers.
All articlesWeb & conversion7 min
How much does a website cost? What drives the price and how to compare quotes
The price of a company website depends on how much it has to do: pages, design, content, integrations, languages, SEO and maintenance. How to read and compare the quotes you receive properly.
21 October 2026AI & agents7 min
Chatbot or AI agent? The difference that matters for your business
A chatbot answers questions; an AI agent sees a task through using your tools. How to choose between them and where to keep human control.
17 October 2026Automation9 min
n8n vs Make vs Zapier: which automation platform should your business choose?
n8n vs Make vs Zapier, compared in terms a manager can follow: hosting, cost model, where data goes, complexity, AI steps and error handling. Plus who should choose which.
21 October 2026
Frequently asked questions
What does WEB-AZ do?
WEB-AZ is a digital and AI studio from Romania, a brand of LIDER COLECT SRL. We build company websites, online stores, AI agents, assistants that answer from company documents, voice agents, computer vision solutions, automation, reporting and custom software, plus digital marketing. We start from the business problem and choose the right solution, which is sometimes a simple one, without AI.
Who are WEB-AZ's services for?
For companies and professionals who want a clearer website, less repetitive work or systems that talk to each other. On the Industries page you will find examples of problems and solutions by sector, from retail and logistics to professional services and hospitality.
When is it worth investing in an AI solution or in automation?
Usually when your team often repeats the same tasks, loses time searching for information or receives many similar requests. If you are not sure, an initial analysis shows where there would be a real gain and where the investment is not worth it.
Which systems can be connected?
In general, any system that offers an integration interface (API), a data export or an existing connector: CRM, ERP, online store, email, calendars, documents or databases. We check each system specifically during the analysis stage.
Do I have to change my current infrastructure?
Not necessarily. We prefer to build on top of the tools you already use. We recommend changes only when an existing system blocks the solution, and we explain why.
How long does a project take?
It depends on complexity: the number of pages or features, the integrations needed, the quality of existing data and how quickly we receive content and feedback. After the initial discussion we give you an estimate for your project.
How is company data protected?
We agree from the start which data the solution may use and who has access to it. We work with access limited to what is strictly necessary, comply with GDPR and choose suppliers and configurations suited to the type of data you process.
What happens if the AI assistant doesn't know the answer?
We configure it to recognise situations where it does not have enough information: it says so openly and transfers the request to a person, instead of making up an answer.
How do I measure whether the solution works?
Before implementation, we agree together on the indicators that matter to you, for example time saved, requests resolved or website conversions. We then track them after launch and adjust the solution based on them.
Can you work with the website I already have?
Yes, often. We analyse your existing website and tell you whether it makes sense to improve it, add new features on top of it or rebuild it.
Can’t find the answer? Write to us and we’ll reply directly.
Have an idea, a process that slows you down or an opportunity you want to explore?
Tell us what you want to build or what you want to simplify. We look at the situation and suggest a suitable direction.