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Smart Holding · Company website · Steel-frame residential construction

Steel-frame homes,clearly explained

The Smart Holding website presents the construction of turnkey steel-frame homes and a catalogue of modular capsules, with separate pages for B2B and B2C clients.

The Smart Holding home page, scrolled from top to bottom
Industry
Steel-frame residential construction
Project type
Company website with interactive tools
Languages
Romanian
Key features
Cost estimator, capsule catalogue, technical comparison, six-stage process

The project story

  1. Context

    The website explicitly addresses both investors ("We build for investors") and individual clients, through separate B2B and B2C pages.

  2. The approach

    The homepage follows a client's journey: the six-stage process, the technical argument, completed projects, the cost estimate and frequently asked questions, ending with a conversation about the plot of land.

  3. The solution

    The website includes pages for each stage of the service, a catalogue of capsules with floor areas, project studies, a steel frame vs. masonry comparison table and an indicative budget estimator.

Features and characteristics

  • Budget estimator

    The indicative calculator combines usable floor area, number of storeys, finishing package and optional extras into an estimate shown instantly.

  • Six-stage process

    The services are presented as stages — land acquisition, design and permits, foundation, steel frame, interior design, exterior and pools — each with its own page.

  • Catalogue of modular capsules

    The menu lists the models of capsules and modular homes, each with its floor area in square metres.

  • Technical comparison

    A table compares steel frame with traditional masonry on 10 metrics, from construction time to thermal insulation.

  • Projects and FAQs

    The website includes project studies by locality and a frequently asked questions section grouped by category.

  • Quick contact

    Phone, WhatsApp and email are shown in the header, with floating call and WhatsApp buttons.

Gallery

The "Steel frame vs traditional masonry" comparison table on the Smart Holding website
The technical argument: 10 metrics compared between steel frame and traditional masonry.
The Smart Holding budget estimator, with a floor area slider, storeys, finishing packages and optional extras
The interactive cost estimator, with finishing packages and additional options.
Smart Holding on mobile
The mobile version

What stands out

  • The cost estimator states explicitly that the figures are indicative, with a margin of ±10%.
  • The comparison with masonry is presented as a table, with the competing values visually struck through.
  • Large Syne headings with italic accents, on a minimalist black-and-white contrast.
  • A light/dark theme switch and a cookie banner with an "Essential only" option.

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