Technologies

How we choose the technology

• The problem firstWe start from what the project has to do and who will run it, not from a favourite tool.
• Data and controlWe look at where the data lives, who has access, what guarantees the provider gives and how easily you can move away.
• Cost over timeWe compare not just the launch, but maintenance, updates and growth over the years ahead.

Technology profiles

• Development & data

  Next.js

  Next.js is an open source framework for websites and web applications built with React. What it means for website speed and SEO, and when a CMS such as WordPress remains the better choice.

  Good for: Company websites with high speed and SEO requirements, custom online stores, web platforms, customer portals and applications with integrations.

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• Web & conversion

  WordPress

  WordPress is an open source CMS that lets you manage your company website yourself. The difference between wordpress.org and wordpress.com, plugin risks, updates and when it is worth choosing.

  Good for: Company and content websites, blogs, sites the team wants to update itself, and projects whose requirements are covered by mature themes and plugins.

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• E-commerce

  WooCommerce

  WooCommerce turns a WordPress website into an online store, with full control over data and integrations. What it can do, the effort involved, the maintenance it needs and when it is not the right choice.

  Good for: Stores that want control over their data, local integrations (couriers, invoicing, inventory), customisations and a WordPress blog linked to the store.

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• E-commerce

  Shopify

  Shopify is a hosted online store platform that is easy to manage, with no servers to worry about. What it can do, how it connects to payments, couriers and invoicing in Romania, and where its limits are.

  Good for: Stores that want to launch quickly, with a standard sales flow, and no technical team for servers and updates.

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• Automation

  n8n

  What n8n is, explained for managers: how workflows run, what the fair-code licence means, when self-hosting is worth it, what it can do with AI and where its limits are.

  Good for: Companies with requirements about where data is stored, workflows involving APIs and code, and automations that include AI steps.

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• Automation

  Make

  What Make.com, formerly Integromat, is and how to build no-code automations: scenarios, modules, routes, error handling, AI steps, the cost model, data and real limits.

  Good for: Processes with many conditions and branches, processing lists of data, teams that want to see the workflow as a diagram.

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• Development & data

  Supabase

  Supabase is a backend platform built on PostgreSQL: database, authentication, file storage and functions. What it does, how it compares with Firebase and when it isn't the right choice.

  Good for: Web and mobile apps, customer portals, internal dashboards, MVPs and AI applications that need relational data and semantic search.

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• LLMs & data

  Anthropic Claude

  Claude AI is the family of language models developed by Anthropic. What it can do for a business, the difference between the app and the API, how data is handled and the limits you need to know.

  Good for: Analysing and summarising long documents, drafting, assistants over the company's documents, AI agents that use tools, assisted programming.

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• OpenAILLMs & data

  OpenAI

  The OpenAI API is how a company's applications use the models behind ChatGPT. How it differs from the ChatGPT app, typical integrations, how data is handled and how the cost is calculated.

  Good for: Assistants built into applications, extracting data from documents, classifying messages, semantic search, AI agents, transcription and voice features.

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See the practical guides too →